Update: @sonofsarah says that download number is BS. True. So here you go: Between has more 900,000 monthly active users. For LoveByte’s stay tuned.
Shortly after Singapore-based LoveByte announced passing the 100,000 downloads mark, the Korean-made couples messaging app Between tells us that it has 200,000 downloads across Southeast Asia and over 2.9 million downloads globally. Co-founder, Edward Keonwoo Lee, said that Between’s growth in Southeast Asia has been a surprise package for them. He told me:
Southeast Asia growth was actually very organic. We weren’t able to do any serious marketing or business development in the area yet. But, since the numbers are growing so healthy, we are actually thinking about studying the market a bit further.
VCNC, the maker of Between, recently raised $ 2.8 million and is expanding fast in Japan which is currently its first priority on its market expansion to-do list. If the Between team were to really come down south for Southeast Asia, that might spell trouble for the folks at LoveByte. Or maybe not, depending on how fast and well LoveByte can localize, expand, and dominate each key country in Southeast Asia. It ain’t an easy region to conquer.
Also read: 11 Hot Mobile Messaging Apps from Asia
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2.9 million in Southeast Asia between 200,000 downloads worldwide